Nothing But Pride
Say you were a world-class MMA fighter, and you wanted to showcase your skills. Before 2007, there was only one organization you needed know: Pride Fighting Championships.
Pride was a Japan-based MMA organization that held more than sixty events, one of which, Shockwave/Dynamite in August of 2002, held the largest live MMA event audience record of over 70,000 people. So how did this hugely successful organization come to an end? Read on to find out!
Conceived in 1997, Pride Fighting Championships held events that searched for ‘the world’s best fighter.’ The Pride Grand Prix was one of the first events to pose the competition, with American fighter Mark Coleman winning national fame and recognition, as well as the tournament.
In August 2002, Pride teamed up with Japan’s leading kickboxing and fight promotion, K-1, and held the world’s biggest fight event, Shockwave, (known as Pride/K-1 Dynamite!! in Japan), which attracted over 70,000 fans. That’s more fans than the Washington Redskins and the Cleveland Browns combined have attracted all season! (Probably).
Riding it’s new millennium success, Pride introduced multiple new events in 2003: Bushido (Japanese for ‘way of the warrior’), a series of events focusing on the lighter weights of lightweight and welterweight fights; Total Elimination 2003 and Final Conflict 2003, a two-event middleweight grand prix that added Critical Countdown 2004 a year later as a third event; and annual tournaments in the following years for all weight classes. Needless to say, Pride was at the top of its game.
So what happened to Pride? It became so popular that it realized it’s own success and looked to go even higher. By 2007 UFC had already established itself as the premier fighting organization. In March, Pride was sold to UFC, they merged, and Pride had realized it’s full potential. Today, the only true way you’ll get to see a Pride event is on DVD. UFC is now a dominant force, and Pride is now a member of the strongest MMA promotion family in the business.
Check out more about Pride here, as well as the video embedded below. 
